Creating a High-Quality Children’s Book: A Guide for Authors

Writing a children’s book is one of the most rewarding experiences a writer can have. It allows you to tap into your creativity, make meaningful connections with young readers, and share valuable lessons through storytelling. But as with any genre, crafting a high-quality children’s book takes careful planning, attention to detail, and understanding of your audience.

In this article, we’ll explore the essential elements of writing a children’s book that resonates, educates, and entertains. Let’s dive into the art of creating stories that children – and their parents – will love!

1. Understand Your Audience

The first step in writing a successful children’s book is understanding the age group you're writing for. Children’s books vary greatly depending on the age and developmental stage of the reader. Here are a few key categories:

• Board Books (0-3 years): Simple, repetitive text with colorful illustrations. The focus is on sensory exploration and early learning concepts (like shapes, colors, numbers).

• Picture Books (3-7 years): Stories with short, simple sentences, often with a moral or lesson. The illustrations are just as important as the text.

• Early Chapter Books (6-9 years): These books contain longer, more complex stories with short chapters. Characters are often relatable, and there may be a lighthearted problem to solve.

• Middle Grade (8-12 years): These books tackle more complex plots, deeper emotions, and themes, but with a focus on humor, adventure, or self-discovery.

• Young Adult (12+ years): Themes like identity, relationships, and personal challenges are common, written in a more sophisticated style, though still accessible.

Tip: Tailor your vocabulary, sentence length, and themes based on your target age group.

2. Keep It Simple but Engaging

While children’s books are simple in nature, that doesn’t mean they lack depth or creativity. Crafting a compelling story involves:

• Clear and concise language: Use age-appropriate language and sentence structure. The younger the audience, the simpler the text.

• Active, engaging verbs: Bring the story to life with action-packed words that capture children’s attention.

• Strong, relatable characters: Children connect with characters who feel like they are “one of them,” whether through their actions, desires, or challenges. These characters should grow or learn something by the end.

Tip: Children are experts at picking up on tone and emotions, so make sure your characters’ feelings and actions are authentic and clear.

3. Structure Your Story for Impact

A children’s book, especially for younger readers, should have a simple and clear structure:

• Beginning: Introduce the main character(s), setting, and problem. Make sure the premise is easy to follow and relatable.

• Middle: Build the conflict or challenge. Introduce a small obstacle or problem that the character must face. This section should be engaging, with moments of tension or humor.

• End: Resolve the problem in a satisfying way, ideally with a positive message, moral, or lesson. This is your opportunity to leave a lasting impression.

Tip: Keep the story moving! Children have shorter attention spans, so make sure every part of your story drives the plot forward.

4. Use Illustrations to Enhance the Story

Illustrations are a crucial part of children’s books, especially for younger readers. They help bring the story to life and provide visual cues that complement the text. When thinking about your book’s illustrations:

• Visual storytelling: Illustrations should show what words can’t always express. Use them to convey emotions, action, and setting.

• Consistency: If you’re working with an illustrator, make sure the style of the artwork matches the tone of the story and complements the text.

• Interactivity: For younger readers, illustrations can sometimes be interactive or invite exploration, such as hidden details or images that help tell the story.

Tip: Always keep in mind that a picture book is a collaboration between words and images. Think about how the two elements work together to enhance the storytelling experience.

5. Include a Moral or Lesson (When Appropriate)

Many children’s books contain a subtle or overt lesson, whether it’s about friendship, kindness, sharing, or problem-solving. However, don’t force the lesson into the story; it should arise naturally from the characters’ journey. Here are a few things to remember:

• Be subtle: Don’t preach to your readers. Let the lesson come through in the story’s actions and resolution, rather than spelling it out.

• Make it relatable: A good moral is one that kids can relate to, understand, and apply to their own lives.

Tip: The best moral lessons are those that make children think and learn through experience, not through lecture.

6. Focus on Pacing and Engagement

When writing for children, especially younger readers, pacing is crucial. Your story needs to be engaging from the start and move quickly, without dragging in unnecessary details. Here’s how to keep the pace flowing:

• Short chapters and paragraphs: Children are still developing reading stamina, so short, digestible sections will keep them engaged.

• Action and excitement: Keep the story lively and filled with action, even if it's emotional action. Don’t allow for long, drawn-out explanations or descriptions.

• End with a hook: Leave a little mystery at the end of each chapter or page. This will help keep kids turning pages, eager to see what happens next.

Tip: Keep the sentences and paragraphs brief, and use lots of dialogue and action.

7. Make the Reading Experience Fun

Children love to laugh, imagine, and explore, so make your book something they’ll enjoy reading or having read to them. Whether you’re telling a silly story or exploring big, fantastical worlds, let your creativity shine.

• Humor: Kids love to laugh! Funny characters, situations, and dialogue can make a children’s book stand out.

• Imagination: Let your imagination run wild with the possibilities of the world you’re creating. The more you can transport your readers into a magical, creative space, the better.

Tip: A fun story will have kids excited to return to it time and time again. Make sure your book is a joy to read!

Writing a children’s book is an art form that requires a deep understanding of the readers, their world, and what captures their imagination. It’s about crafting stories that entertain, educate, and engage, all while maintaining a sense of wonder and simplicity.

Remember, writing for kids is a privilege – it’s an opportunity to shape young minds and hearts, introduce them to new ideas, and inspire their love of reading. So, let your creativity flow and enjoy the process!

What’s the Secret to Growing Your Business? Writing a Book!

As a business owner, you should be consistently evolving, staying relevant and finding new ways to grow your business, image, and brand. There are plenty of “quick fixes” that can be accomplished, giving your profits a temporary boost, but don’t you want to do something that will have a lasting impact on you and your business?

It’s time to write a book.

Here are just some of the benefits of writing and publishing a book based on your professional expertise:

·      Proclaiming to the world that you have a high level of expertise about your topic, instead of waiting in the shadows and hoping someone will notice

·      Presenting yourself as a thought leader in your area of expertise, not a follower, and distinguishing yourself among your peers

·      Opening doors for paid speaking and consulting opportunities

·      Attracting new business and directing it towards your company, opening up opportunities for huge growth

·      Getting media attention – being featured on radio, television and in print, based on the content of your book and your growing business

·      Positioning yourself for your new career opportunities

·      Making yourself (your mom, your spouse, your friends) proud.

Sound good? Hopefully, by now, you’ve decided to finally take the plunge and write a book. So, what are the next steps?

Here is some good news: you do not have to write the entire book right away! If you are writing a nonfiction book, agents and editors will not need (or want) to see the finished product upfront. What they will want to see is a book proposal, which is essentially the “business plan” for your book.

There are five main sections in a book proposal:

·      The Overview – this is where you say what the book is about, who will want to buy it, and why you are the person to write it.

·      The Author’s Biography – this is a brief summary of your professional/relevant experience in relation to the book’s subject matter. This is where you demonstrate that you are an expert in your field.

·      The Competitive Analysis – you must ask yourself if there are other books similar to yours that are already out there. If so, what makes yours better? What are you offering that is not already out there?

·      The Marketing Plan – what is your platform? What have you been doing and are planning on doing to publicize the book, its subject material, and your brand?

·      The Chapter Summary – this is a general outline of the book, where you briefly summarize what each chapter will cover.

·      Most proposals also include a sample chapter, which will give agents and editors an idea of what the tone and writing style will be like.

Not a natural writer? Have a way with business but not with words? Have money but no time? Here’s a tip: hire a ghostwriter! Rates vary from writer to writer, but depending on your situation, it may be a worthy investment. They can help you with the proposal, the manuscript, or both.

Once the proposal has been written, it will be time to start pitching it to literary agents. Make sure that you are only pitching to agents who represent your particular genre. Many agencies specialize in a particular area of the publishing world (business, children’s, Christian), and you want to make sure you have the right eyes looking your project over.

Once you have gotten a literary agent (it may take some time!), he or she will start pitching your project to editors who are interested in acquiring books like yours. Hopefully, you will get a lot of good feedback and an offer will be made. Your agent will negotiate the deal on your behalf.

A note about self-publishing. You need to figure out which route would be best for you. Yes, self-publishing may allow you more overall control in the production of your book and any profit it makes, but it also leaves the marketing of your book completely up to you. If you have the resources to do this, or if you are a prolific professional speaker who can sell the book back of room, for example, then perhaps that route would work for you.

With that being said, I see no reason not to give traditional publishing a try. With traditional publishing comes more prestige, as well as a team of experts who are already aligned and ready to help you. They want to make money, so they will do what they can to make that happen – which means only good things for you!

No matter which route you choose, the time to write your book is NOW. I have worked with many clients who can trace their business’ boom to the moment their book was sold to a publisher. Ask yourself what your clients need most strongly – what advice can you give them that they would benefit from the greatest?

Publishing a book can be the greatest step you take in growing your business and credibility within your industry. You know you have great insight to share with the world; now is the time to get out there and do it!

How to Write a Quality Young Adult Novel 📚✨

Writing a novel for the YA audience is an exciting journey! But creating a story that resonates with teen readers (and adults who love YA) takes a balance of strong writing, relatable characters, and meaningful themes. Here are a few tips to help you write a book that stands out:

1. Understand Your Audience: YA readers are diverse in their experiences and emotions, but they crave authenticity. Get into the mindset of your characters - consider their struggles, ambitions, and values - and make sure their actions, dialogue, and decisions feel real and true to their age group.

2. Create Relatable, Multi-Dimensional Characters: Teens are figuring out who they are, which makes them eager to read about characters who are complex and evolving. Your protagonist should have clear goals, face obstacles, and grow over the course of the story. Avoid stereotypes - give your characters depth and flaws!

3. Incorporate Themes of Identity, Change, and Belonging: YA novels often deal with themes that matter deeply to teens - finding their place in the world, navigating friendships, understanding family dynamics, and discovering who they are. Address these themes in a way that speaks to both emotional and intellectual growth.

4. Pace Your Story Well: YA readers often want a fast-paced, engaging story that keeps them hooked. Build tension through character-driven plots and realistic conflicts. Keep the stakes high, whether it’s about relationships, personal growth, or external challenges.

5. Write Authentic Dialogue: Teens have their own unique way of speaking, and if you want your book to feel authentic, listen to how real teenagers communicate. Keep dialogue snappy and natural, but also be mindful of tone - avoid trying to be overly "hip" or forcing in trends just for the sake of it.

6. Incorporate Emotional Depth: YA readers are navigating their own emotional landscapes, so they want books that help them reflect on their feelings. Whether it’s about first love, loss, or standing up for what’s right, your book should tap into the emotional experiences that matter to your audience.

7. Embrace Diversity: YA is a space where readers are demanding to see themselves represented in different ways. Include a range of characters, backgrounds, and perspectives to ensure your novel feels inclusive and speaks to a broad audience.

Writing a YA novel is about more than just crafting a good plot—it’s about creating a story that resonates with readers, offers them new perspectives, and makes them feel seen.

So, start writing with an open heart, and embrace the amazing journey of writing for teens!

The Quick and Dirty Guide to Writing an Awesome Query Letter

When you are pitching your book project to literary agents, the first thing you will send over is a query letter. With this letter (usually an email, but in letter form), you are “querying” to see if they would be interested in hearing more about you and your book. Your query letter introduces them to your book, the potential readers of your book, and you and your qualifications as an author.

To begin with, query letters should not be longer that a single page, single spaced. (Usually less than 450 words, but the number of words is less important than the quality of them.)

Now let’s get into the structure:

The intro, or “housekeeping” – Your book’s genre, word count (if you’re writing fiction), and title. You can also personalize this section by explaining why you are reaching out to this particular agent/editor (showing your industry savviness and that you've done your research!). While this section is necessary to pass along specific information, you can also inject a bit of flair here.

The “hook” – A description of your story, major plotlines, and character development. Usually about 150-300 words. Who is your main character? What journey is she on? If you’re writing a nonfiction book, present your main argument and supporting ideas. It is not supposed to be a summary of every single thing – that you can be saved for the book synopsis.

The bio – An introduction to you, and any relevant information that speaks to your qualities as a writer. (If you have an MFA, mention it, but if you are a retired FBI agent and are writing a thriller, as your job history is absolutely relevant.) Mention any publication credits, special research you’ve done (if you spent a year in the jungle and your book is set in the rainforest, for example), and any major awards you’ve won.

The closing – your thank you.

Make sure that you do your research, both for the agents/editors to whom you are going to send your book, and how they want to receive your book (this information is generally on the agency/company’s website). Some agents want you to send your first 30 pages immediately, some want to request it based on your query. Depending on the size of the company you are reaching out to, hundreds of queries might be received every day. Don’t risk having yours ignored just because you send an unsolicited attachment.

Questions about pitching your project? Think you’re ready to start querying? Let me know in the comments!

The Audiobook Process – From Manuscript to Narration

As an author, you’ve poured your heart and soul into your manuscript, and now it’s time to bring your story to life in a new format: the audiobook. Audiobooks are more popular than ever, offering readers a hands-free experience to enjoy your work. But how do you go from written words to an audio version that captures the essence of your book?

Let’s take a look at the audiobook process and break down each step to ensure you know exactly what to expect.

1. Preparing Your Manuscript for Audiobook Production

Before diving into recording, your manuscript needs to be ready for audio. But what does that mean? It’s not about changing the content – it’s about thinking through how the words will sound when spoken out loud.

• Check the dialogue: If you have long or complex dialogue, consider how it will flow. Long sentences or heavy exposition may be harder to follow when spoken, so you might want to simplify them or break them up.

• Mind the pacing: If there are long paragraphs of description or action, try to ensure the pacing feels right. Audiobook narration often flows better with shorter, punchy sentences, particularly in action-packed scenes.

2. Choosing a Narrator (or Narrators)

The narrator is crucial to the success of your audiobook. They’ll bring your story to life, and their voice needs to match the tone, style, and pacing of your book.

• Single narrator vs. multiple narrators: If your book has multiple characters or perspectives, consider whether you want a single narrator or a full cast of voices. A single narrator can work well for straightforward narratives, while a full cast adds depth to character-driven stories, especially in genres like fantasy, mystery, or historical fiction.

• Find the right voice: Many authors choose a narrator based on a sample reading. Listen to different narrators, paying attention to tone, pacing, and how they handle character voices and emotions.

• Self-narration: If you’re up for the challenge, you can narrate the audiobook yourself! This works particularly well if you have a distinct voice or style and want to give your book a personal touch.

3. Recording the Audiobook

Once you’ve chosen your narrator, it’s time for recording. This is a critical phase where the written word is transformed into spoken art.

• Professional studio vs. home recording: Most audiobooks are recorded in a professional studio with soundproofing and top-quality equipment. If you’re recording at home, make sure your setup is quiet, well-equipped, and able to capture the nuances of your voice without any distracting background noise.

• Narration style: The narrator should balance engaging storytelling with clarity, ensuring that all emotions, nuances, and character voices come through. They’ll often read your manuscript multiple times to perfect the pacing and tone.

• Consistency is key: It’s important to maintain consistency in the narrator’s voice, pacing, and style throughout the book, especially for series. This helps keep the experience seamless for listeners.

4. Editing and Post-Production

After the recording is complete, editing begins. This is where the audiobook really starts to take shape.

• Cutting and cleaning: During the editing process, any mistakes or interruptions in the narration are cut out. Breath sounds, mouth clicks, and unwanted noises are cleaned up to ensure a smooth listening experience.

• Sound quality: Engineers will work to ensure the final product sounds crisp, clear, and professional. They’ll adjust the levels to make sure the voice is consistent and easy to listen to.

• Adding sound effects: Depending on your genre, some audiobooks might incorporate sound effects or music. For example, a thriller might have suspenseful background sounds, while a fantasy novel might use music to set the tone for certain scenes. This is optional but can elevate the listening experience.

5. Proofing and Quality Control

Before the audiobook is finalized, it goes through a quality control check. This is where any lingering issues – like missing words, incorrect pacing, or unclear narration – are addressed. Proofing ensures that the audiobook is just as polished as the written version of your book.

• Listen to the proof: As the author, you may want to listen to a proof of the audiobook to ensure it aligns with your vision. Make sure the narrator is conveying the emotions and tone you intended and that the pacing feels right.

6. Distribution and Publishing

Once your audiobook is ready, it’s time to distribute it. There are several platforms where audiobooks are published, each with its own set of guidelines:

• Audible: The largest audiobook platform, Audible (an Amazon company), is a common destination for audiobooks. You can distribute your audiobook via ACX, which is Audible's self-publishing platform.

• Other platforms: There are many other platforms to consider, such as Apple Books, Google Play, and Kobo. You can distribute your audiobook on multiple platforms using services like Findaway Voices or Author's Republic.

• Pricing: Audiobooks tend to be priced higher than ebooks, but pricing strategies may vary depending on the platform and the length of your audiobook. Be sure to check the royalty structure of each platform to understand your earnings potential.

7. Marketing Your Audiobook

After your audiobook is released, it’s time to spread the word! Marketing your audiobook can be similar to promoting your book, but with a few unique angles:

• Leverage your existing fanbase: If you already have an audience for your book, make sure they know the audiobook version is available. Consider offering a sample or excerpt to entice listeners.

• Audiobook reviews: Just like book reviews, audiobook reviews are important. Reach out to audiobook bloggers, reviewers, and influencers who may be willing to listen and review your audiobook.

• Promotional discounts: Consider running promotional campaigns or offering discounts to increase visibility and attract more listeners.

Creating an audiobook is an exciting opportunity to expand your reach and engage with readers in a new way. With careful planning and attention to detail, your audiobook can bring your story to life for a whole new audience.

To you and your book!

How to Write a Quality Fantasy Novel

Writing a fantasy novel is like creating a new universe - one full of magic, mythical creatures, and epic quests. But amidst all the fantasy elements, a great fantasy novel still needs strong characters, a compelling plot, and an immersive world. Here are some key tips for writing a standout fantasy novel:

1. Create a Unique and Immersive World: Fantasy is all about the world-building. Whether it’s a magical kingdom, a post-apocalyptic realm, or an entirely new dimension, your world should feel rich and lived-in. Think about the rules that govern magic, politics, and society, and make sure your world feels consistent. The details - geography, history, customs - will help make your setting believable and immersive.

2. Develop Complex Characters: Your characters should be as intriguing as the world they inhabit. Give them depth, flaws, and motivations that drive them through the story. Readers need to connect with your protagonist and care about their journey, whether they’re a reluctant hero or a powerful sorcerer. Fantasy allows for some amazing character archetypes, but even your magical creatures should have humanity at their core.

3. Establish a Strong Central Conflict: Every fantasy story needs a compelling central conflict - whether it’s a battle against a dark lord, a quest to save the world, or an internal struggle with personal power. Ensure that the stakes are high, and that the conflict feels urgent. The most engaging fantasy novels balance their epic battles with personal stakes that make the reader care about the outcome.

4. Use Magic and Fantasy Elements Purposefully: Magic is one of the defining features of fantasy, but make sure it serves the plot. Avoid using magic as a quick fix for problems - consider the rules and limitations of magic in your world. Too much convenience can undermine the tension and the character’s growth. Also, think about the consequences of magic, both for individuals and society, to create deeper stakes.

5. Explore Universal Themes: Even though your world may be fantastical, the best fantasy novels often explore universal themes - courage, loyalty, love, sacrifice, and good vs. evil. Make sure your story has emotional depth, even as it takes readers on epic adventures. This balance between the fantastical and the human will keep your readers invested.

6. Pace Your Story with Balance: Fantasy novels can easily become overwhelming with world-building or side plots. Keep the pacing balanced between character development, world-building, and action. Make sure that each scene drives the plot forward and reveals something about the characters or their world. Don’t overload your readers with info dumps - sprinkle details naturally throughout the story.

7. Build Tension and Surprises: One of the joys of reading fantasy is the unexpected. Include twists and surprises that keep readers on their toes. Whether it’s a sudden betrayal, an ancient prophecy coming true, or a hidden power awakening, these moments can elevate your story and create lasting impact.

Writing a fantasy novel is about more than just magic and mythical creatures - it’s about building a world that feels alive, creating characters readers will root for, and telling a story that resonates beyond the page.

So, step into the world of imagination, and let your creativity soar. The possibilities are endless!

Writing a Business Book: A Guide for Authors

Writing a business book is no small feat. Unlike fiction, where creativity takes the reins, writing a business book requires a blend of expertise, insight, and clarity. Your goal is to educate, inspire, and provide actionable advice to your readers while establishing yourself as a credible thought leader. But how can you ensure that your business book is not just another guide gathering dust on a shelf?

Let’s  explore best practices for writing a business book that resonates with your target audience, showcases your expertise, and delivers real value. Whether you’re an entrepreneur, consultant, or professional seeking to share your knowledge, these tips will help you craft a business book that stands out in a crowded market.

1. Know Your Audience Inside and Out

The first step to writing any successful business book is understanding who you're writing for. Who are your readers? What are their challenges, pain points, and goals? Are you targeting fellow professionals in your industry, or are you speaking to beginners in a particular field?

Best Practice: Create a reader persona. This should include details about their professional background, what they’re hoping to learn from your book, and what problems they need solutions for. Understanding your audience will help you tailor your content to meet their needs and expectations, ensuring your book hits the mark.

2. Choose a Clear, Specific Focus

Business books often aim to tackle broad topics like leadership, innovation, or productivity. However, successful books tend to focus on one specific area or problem, providing in-depth insights rather than skimming over too many subjects.

Best Practice: Narrow down your topic to something specific, measurable, and actionable. For instance, instead of writing about “Effective Leadership,” consider a more niche focus like “Transformational Leadership in Tech Startups.” A focused topic allows you to dive deep into the subject matter and provides more value to your readers.

3. Provide Actionable Insights and Practical Advice

Readers pick up business books to learn something they can apply to their careers, companies, or projects. Your readers should finish each chapter with clear takeaways and concrete steps they can implement immediately.

Best Practice: Break your ideas down into practical, actionable steps. Use frameworks, templates, and checklists that readers can use to implement what they’ve learned. The key to a successful business book is offering real value, not just theory. The more hands-on and tangible your advice is, the more useful it will be to your readers.

4. Make Your Writing Accessible

Business books don’t need to be filled with jargon and complex terms to be credible. In fact, overly technical language can alienate your readers, especially if they are new to the subject. Strive to make your writing clear, concise, and engaging without sacrificing depth.

Best Practice: Write in a conversational yet authoritative tone. Break down complex concepts into easily digestible points and provide real-world examples to illustrate them. This makes your book more accessible to a broader audience, including those who might be new to your field.

5. Share Your Personal Experiences and Stories

Readers connect with business books when they see the author’s personality and expertise shine through. Sharing personal stories, case studies, and examples from your own career adds credibility to your book and allows readers to relate to you on a human level.

Best Practice: Don’t shy away from sharing your own experiences. Whether it's a failure that led to a lesson learned or a success story that illustrates your core message, real-world anecdotes can make your points more memorable and engaging.

6. Structure Your Book for Easy Navigation

A well-structured business book helps readers absorb information in an organized way. Break your content into digestible sections and chapters, each with a clear purpose. Consider including a summary or key takeaway at the end of each chapter to reinforce the most important lessons.

Best Practice: Use headings, subheadings, bullet points, and other formatting tools to guide readers through the content. If possible, include diagrams, charts, or illustrations to clarify key points. Make it easy for readers to find what they need quickly, whether they’re reading cover to cover or searching for a specific solution.

7. Include Expert Interviews or Guest Contributions

One of the best ways to add credibility to your business book is by including insights from other industry experts. Including interviews or guest contributions adds depth to your book and shows readers that you are well-connected in your field.

Best Practice: Reach out to thought leaders, business experts, or successful entrepreneurs who align with your book’s message. Their perspectives not only enhance your content but can also help you expand your reach when they share the book with their audiences.

8. Edit Ruthlessly

The best business books are those that are clear, concise, and free of fluff. After your first draft is complete, it’s time to edit. Cut out anything that doesn’t serve your core message, and make sure your content is sharp and focused.

Best Practice: Consider hiring a professional editor who specializes in business writing. An editor can help ensure your writing is polished and that your ideas are presented logically. They can also help with consistency, flow, and readability.

9. Create a Compelling Book Proposal (If You're Pursuing Traditional Publishing)

If you’re looking to get published through a traditional publisher, a solid book proposal is crucial. This proposal should include an overview of your book, your target audience, a competitive analysis of other books in your space, and your marketing plan.

Best Practice: Make your proposal stand out by showing that there’s a real market for your book. Highlight your unique perspective, experience, and the value your book brings to the marketplace. Make it clear why your book is necessary and how it will benefit readers.

10. Promote Your Book with a Strong Marketing Strategy

Writing a great business book is just the beginning. To ensure your book reaches its full potential, you need a well-executed marketing strategy. From leveraging social media to offering free content that leads to your book, it’s essential to create a plan that promotes your book consistently.

Best Practice: Start building your marketing strategy early—before the book is even published. Build an email list, network with influencers in your field, and promote your book through blogs, podcasts, and speaking engagements. If you already have a professional brand, use it to your advantage to reach your ideal audience.

Writing a business book is a fantastic way to share your expertise, connect with your target audience, and establish yourself as a thought leader in your field. By following these best practices – focusing on your audience, providing practical advice, and structuring your book effectively – you can create a business book that not only educates but also inspires your readers to take action.

The process may be challenging, but the reward is worth it: a powerful tool that can help shape careers, build your personal brand, and offer lasting value to those who read it.

So, if you’re ready to take the plunge into writing a business book, get started today! Your readers – and your professional reputation – will thank you for it.

To you and your book!

Setting Good vs. Bad Writing Goals: A Quick Guide for Authors

As authors, setting goals is essential to keep us on track and motivated. But not all writing goals are created equal! The difference between good and bad goals can make or break your productivity and growth as an author.

Bad Writing Goals:

❌ "Write 5,000 words every day."

Unrealistic and unsustainable. Consistency is key, but this kind of pressure can lead to burnout.

❌ "Finish my novel in a month."

While it's great to have a target, focusing on completion at the expense of quality can lead to rushed, unfinished work.

❌ "Become a bestselling author – immediately."

Success takes time. It’s important to focus on the journey, not just the destination.

Good Writing Goals:

 ✅ "Write 500 words a day, five days a week."

Achievable and consistent. It allows for flexibility while keeping momentum going.

 ✅ "Complete one chapter a month."

Breaks the process down into manageable chunks and encourages steady progress.

✅ "Edit one page a day."

Focus on quality over quantity to refine your writing and strengthen your story.

Remember, good goals are realistic, specific, and motivating. They focus on the process and celebrate small wins rather than just the end result.

So, what’s your next writing goal? Let’s set some realistic and meaningful ones together! 📚✨

#WritingGoals #AmWriting #AuthorLife #WritingCommunity #GoalSetting #WritersOfLinkedIn #AuthorTips

Marketing Yourself and Your Book Projects Isn’t as Scary as You Think

As an author, the thought of marketing yourself and your book can feel overwhelming and intimidating. Many writers, especially those just starting out, believe that marketing is something reserved for business-savvy individuals or social media influencers, not for them. But here’s the truth: marketing doesn’t have to be a scary monster lurking in the shadows. In fact, it’s an opportunity to share your work with the world and connect with readers who are waiting for your story.

Marketing as an author is far more approachable than it seems. Here are some simple, manageable steps to successfully market your book and yourself as an author:

1. Shift Your Mindset: Marketing Is Not Self-Promotion

One of the biggest fears authors face when it comes to marketing is the idea of "selling out" or being seen as self-promotional. We often associate marketing with pushy salespeople, infomercials, or those dreaded “buy my book” posts that flood social media. But here’s the key: Marketing is not about selling yourself; it’s about sharing what you’ve created with people who will appreciate it.

As an author, you’re offering something valuable – whether it’s an escape in the form of fiction, helpful information in a nonfiction book, or a unique perspective. Marketing helps you find the right audience for your work. Think of marketing as an invitation to potential readers to get to know you and the world you’ve created, not as a hard-sell.

2. Start Small and Build Gradually

You don’t need to become an expert marketer overnight. In fact, it’s perfectly fine to start small and scale up over time. Begin with one or two simple strategies and gradually build upon them as you grow more comfortable. Here are a few starting points that won’t overwhelm you:

• Create an Author Website: Having an online presence is essential in today’s digital age. Your website is your “home base” where potential readers can learn more about you, your books, and your writing journey. You don’t need to be a web designer to get started – platforms like WordPress, Squarespace, or Wix offer easy-to-use templates that you can customize with your own content.

• Start a Blog: Blogging is a great way to establish your authority and engage with your audience. It doesn’t need to be long or frequent – just share insights about your writing process, behind-the-scenes details about your book, or thoughts on topics related to your book’s themes. By offering valuable content, you’ll build trust with readers and create a community around your work. 

• Social Media: Pick one or two social media platforms that align with your audience and start engaging. You don’t need to be everywhere, but consistency is key. Whether it’s Twitter, Instagram, Facebook, or LinkedIn, share updates about your writing journey, snippets from your book, or general thoughts related to your genre. Social media isn’t about constant self-promotion – it's about connecting with others and building relationships.

3. Engage with Your Audience, Don’t Just Talk At Them

One of the best things about modern marketing is the ability to connect with readers on a personal level. Instead of seeing marketing as a one-way street where you constantly talk at your audience, think of it as a conversation. Engaging with your readers fosters loyalty and creates a community around your work. 

• Respond to Comments and Messages: Whenever readers comment on your posts or reach out to you, take the time to engage. Whether it’s a simple thank you or answering a question, making that connection builds goodwill.

• Ask Questions: Let your readers be part of the journey. Ask questions like: “What’s your favorite character trope?” or “What’s one topic you’d like me to write about next?” Encouraging interaction invites people to feel involved and valued.

• Share Personal Stories: Readers love to connect with authors on a personal level. Share stories about your writing process, the struggles you’ve faced, and the victories you’ve celebrated. The more authentic and relatable you are, the more your readers will connect with you and your work.

4. Leverage Free Tools to Help You Grow

You don’t need a massive budget to market yourself and your book. There are countless free tools available that make it easier to get started:

• Mailchimp: Build an email list to keep your readers informed about your latest projects, book launches, and events. An email list is one of the most direct ways to communicate with your audience.

• Canva: Create eye-catching graphics for social media, your website, or promotional materials. With a free account, you can easily design engaging visuals that attract attention without needing graphic design skills.

• Goodreads: Goodreads is an invaluable platform for authors to connect with readers. Creating an author profile, sharing your books, and interacting with readers on the platform helps you build your following. You can also encourage readers to leave reviews of your book, which can have a significant impact on your visibility and sales.

5. Focus on the Long-Term

Marketing is not a “quick fix” that will instantly sell thousands of books. It’s a long-term strategy that requires patience and persistence. Your goal is to build a loyal audience over time, not to make a single sale. Here are a few long-term strategies to keep in mind:

• Consistency Is Key: The more consistently you show up online and share your writing journey, the more your audience will grow. Set a realistic schedule for posting, blogging, and engaging with your audience. Don’t burn out by trying to do it all – just aim for steady progress.

• Build Relationships with Other Authors: Collaborating with other authors can be a great way to expand your reach. Participate in author interviews, share each other’s books, or host joint giveaways. Building a supportive network of authors can be a game-changer when it comes to marketing your books.

• Celebrate Milestones and Successes: Whether it’s the completion of your manuscript, the release of your book, or hitting a certain sales goal, celebrate your accomplishments with your audience. Sharing these milestones allows your readers to be part of the journey and reinforces the idea that your success is also their success.

6. Don’t Be Afraid to Ask for Help

Marketing doesn’t have to be a solo venture. If you’re feeling overwhelmed or just don’t have the time to focus on marketing, consider asking for help. Hiring a freelance publicist or marketing expert can provide you with the guidance and expertise you need. Or, partner with other authors or bloggers who can help promote your work.

Marketing doesn’t have to be a scary or overwhelming task. Remember that marketing is just a tool to help you share your passion with the world, and with time, you’ll find your groove. You’ve already written a book – now it’s time to share it with the world. And trust me, the world is ready to hear your voice.

Creating Memorable Heroes and Villains

Crafting compelling heroes and villains is essential to any unforgettable story. Whether you’re creating a protagonist readers root for or a villain they love to hate (or maybe even sympathize with), the key is to make them real, dynamic, and memorable.

Let’s dive into how to build these iconic characters that will leave a lasting impression!

Creating a Hero Readers Will Root For:

Your hero doesn’t have to be perfect – in fact, they shouldn’t be! What truly resonates with readers is a hero who feels real, relatable, and multifaceted. Here are some tips to help you develop a hero who stands out:

1. Give them flaws. Perfect characters are often hard to connect with. Let your hero have weaknesses, doubts, and even moments of failure. It’s their journey toward overcoming these obstacles that makes their story so compelling.

2. Craft a unique motivation. Why does your hero fight? Is it for love, redemption, justice, or something else? Whatever it is, their motivation should be personal and powerful enough to drive them through tough challenges.

3. Make their growth visible. A great hero is constantly evolving. Show their growth through their decisions, interactions with others, and the lessons they learn. Readers should feel like they’ve been on a journey with them.

4. Create relationships. Heroes are defined by the relationships they build with others, whether with friends, mentors, or even rivals. These connections should reveal different facets of their personality and create emotional depth.

Building a Villain Who Steals the Spotlight:

A great villain doesn’t just oppose the hero – they challenge everything the hero stands for, and often, they believe they’re doing the right thing, too. Here’s how to make your villain unforgettable:

1. Give them depth. Villains aren’t evil for the sake of it. What makes them tick? What past experiences shaped their worldview? A well-developed villain has a backstory that gives them depth and complexity.

2. Align their goals with a twisted sense of justice. A memorable villain believes in their cause – even if it’s wrong. When their motivations are understandable, readers may even find themselves questioning whether the villain’s actions are justified.

3. Craft moments of vulnerability. Let readers see the cracks in your villain’s armor. A villain who shows hints of vulnerability or humanity is often more terrifying and relatable than one who’s purely evil.

4. Make them a worthy opponent. A hero without a strong antagonist is just on a casual walk in the park. A villain who challenges the hero’s strengths and weaknesses pushes them to become better – and the battle between them should feel like more than just a physical one.

The Hero and Villain Dynamic:

The relationship between your hero and villain is the heart of your story. Think about how they reflect each other: Do they have similar qualities but choose different paths? Does the villain challenge the hero’s values, forcing them to question their beliefs? When crafted well, this dynamic creates tension, conflict, and powerful emotional stakes.

Building memorable characters – both heroic and villainous – is all about balancing strength and weakness, clarity and complexity. So, the next time you’re drafting, ask yourself: What makes my hero stand out? What makes my villain unforgettable?

Keep writing and keep building those characters that will stick with your readers long after the last page.

To you and your book!