8 Tips for Building a Killer Platform

Let’s talk about the P-word.

I’ve got to be honest with you – the vast majority of the authors I meet have no interest in joining their platform. They will resist delving into that world with every fiber of their being.

I’m going to be honest again – I get it. I do. I am an introvert, and a writer myself, and nothing makes me happier than helping people from the privacy of my own office, doors closed, camera off, comfort food close at hand.

However, the world we live in is not a private one. The internet has changed everything, as has the colossal growth of self-publishing.

I’m sure at this point you are probably comfortable calling yourself an author.  But are you comfortable calling yourself a salesperson? As mentioned above, this is rarely a favorite part of an author’s journey – but it’s an important one.

Yes, your book is your baby, but in the end it is a product that needs to be bought and sold, just like clothing or cell phones or toothbrushes.  It sounds cold, but it’s the truth.  And the quicker you embrace the idea, the less scary or stressful it is, and the quicker you can start differentiating yourself from other books and authors in the marketplace.

And keep in mind, editors buy authors, not just their books – they want to establish long-term relationships with their authors, but they also want to know they are going to get a return on their investment in your book.  They want to know that you’re bringing a quality product to the table and that you will be a motivated partner in getting it into the hands of your customers, the readers.

But wait, you might say, I write fiction! Platform’s just important for nonfiction authors, right? Wrong. Regardless of what genre you write, you need to be able to illustrate what YOU are bringing to the table. Demonstrate your expertise, and show that you are bringing a built-in audience of potential book buyers who are actively interacting with your content.

What counts as a platform?

• Your social media following – how engaged your audience is

• Your ability to get yourself interviewed on radio, television and in print – before the book is published!

• The size of your personal mailing list the fans with whom you keep in regular touch and who consider you a worthy supplier of information on your topic.

• Your public appearances – paid speaking, workshop, seminars, live events that you do – or should be doing – to raise your profile

• Your expertise – your qualifications to share this material or write this book

Ready to take the leap with me? I’m going to share with you 8 Tips for Building a Killer Platform.

Tip #1: Have an Author Website

It doesn’t have to be fancy, in fact it can just be a placeholder, but you want to make sure you have your name, what project you are currently working on, and a way to have people contact you.

• Make sure to include links to your social media pages, blog, etc. 

Tip #2: Find Your Strength

What do you naturally like to do (and do well)?

• If you say writing, it might be blogs, e-books, or social media posts

• If you’re a skilled public speaker, it might be hosting workshops, seminars, paid or free speaking, classes, or webinars

• If you’re a natural perform, then you’ll be looking at radio/podcasts, TV, videos, vlogging, hosting, etc.

Try things out until something clicks for you – and your audience

Tip #3: Be a Media Darling

You want to show:

• That you are delivering content that can attract journalists – and will therefore attract more when your book comes out

• That you can handle yourself on media – you’d be amazed how many people suddenly become wallflowers or know-it-alls or boorish when they get close to journalists

• It proves that your content is interesting to the world – at least, in theory.

Issue press releases, and find ways to connect yourself and your book to current events

Be relentless

Check out sites like HARO, SourceBottle, PitchRate, which allow you to respond to reporter queries and pitch yourself as a source for articles they are working on 

Tip #4: Don’t Procrastinate!

This is not something that is done AFTER the book is published – while it is being written and edited, while it is being published, AFTER it is being published, on and on

 Tip #5: Understand Your Genre and/or Market

• Research, research, research

• Ask yourself what is working for other authors/experts in your field – you’re going to do a lot of copying before you are going to be completely innovative

Tip #5: Understand Your Audience

• What do they want?

• How do they want to receive it?

• Use tools like Google Keyword Analyzer

 Tip #6: Free is Good

• Write blogs, share excerpts from your book, share content and resources that your audience enjoys/and or can benefit from

• You may worry that giving things away for free is bad, but really, readers are thinking, If they’re giving this away for free, I can only imagine what I’ll get from their book!

• Freebies can also include webinars, workshops, speaking engagements, newsletters, and e-books 

Tip #7: Think Outside of the Box

• What can you be doing differently?

• How would YOU like to be reached out to (as a reader)?

Tip #8: Never Stop

Always remember this acronym: ABP – Always Be Platforming

To you and your book!

Megan

How to Write a Quality Young Adult Novel 📚✨

Writing a novel for the YA audience is an exciting journey! But creating a story that resonates with teen readers (and adults who love YA) takes a balance of strong writing, relatable characters, and meaningful themes. Here are a few tips to help you write a book that stands out:

1. Understand Your Audience: YA readers are diverse in their experiences and emotions, but they crave authenticity. Get into the mindset of your characters - consider their struggles, ambitions, and values - and make sure their actions, dialogue, and decisions feel real and true to their age group.

2. Create Relatable, Multi-Dimensional Characters: Teens are figuring out who they are, which makes them eager to read about characters who are complex and evolving. Your protagonist should have clear goals, face obstacles, and grow over the course of the story. Avoid stereotypes - give your characters depth and flaws!

3. Incorporate Themes of Identity, Change, and Belonging: YA novels often deal with themes that matter deeply to teens - finding their place in the world, navigating friendships, understanding family dynamics, and discovering who they are. Address these themes in a way that speaks to both emotional and intellectual growth.

4. Pace Your Story Well: YA readers often want a fast-paced, engaging story that keeps them hooked. Build tension through character-driven plots and realistic conflicts. Keep the stakes high, whether it’s about relationships, personal growth, or external challenges.

5. Write Authentic Dialogue: Teens have their own unique way of speaking, and if you want your book to feel authentic, listen to how real teenagers communicate. Keep dialogue snappy and natural, but also be mindful of tone - avoid trying to be overly "hip" or forcing in trends just for the sake of it.

6. Incorporate Emotional Depth: YA readers are navigating their own emotional landscapes, so they want books that help them reflect on their feelings. Whether it’s about first love, loss, or standing up for what’s right, your book should tap into the emotional experiences that matter to your audience.

7. Embrace Diversity: YA is a space where readers are demanding to see themselves represented in different ways. Include a range of characters, backgrounds, and perspectives to ensure your novel feels inclusive and speaks to a broad audience.

Writing a YA novel is about more than just crafting a good plot—it’s about creating a story that resonates with readers, offers them new perspectives, and makes them feel seen.

So, start writing with an open heart, and embrace the amazing journey of writing for teens!

The Quick and Dirty Guide to Writing an Awesome Query Letter

When you are pitching your book project to literary agents, the first thing you will send over is a query letter. With this letter (usually an email, but in letter form), you are “querying” to see if they would be interested in hearing more about you and your book. Your query letter introduces them to your book, the potential readers of your book, and you and your qualifications as an author.

To begin with, query letters should not be longer that a single page, single spaced. (Usually less than 450 words, but the number of words is less important than the quality of them.)

Now let’s get into the structure:

The intro, or “housekeeping” – Your book’s genre, word count (if you’re writing fiction), and title. You can also personalize this section by explaining why you are reaching out to this particular agent/editor (showing your industry savviness and that you've done your research!). While this section is necessary to pass along specific information, you can also inject a bit of flair here.

The “hook” – A description of your story, major plotlines, and character development. Usually about 150-300 words. Who is your main character? What journey is she on? If you’re writing a nonfiction book, present your main argument and supporting ideas. It is not supposed to be a summary of every single thing – that you can be saved for the book synopsis.

The bio – An introduction to you, and any relevant information that speaks to your qualities as a writer. (If you have an MFA, mention it, but if you are a retired FBI agent and are writing a thriller, as your job history is absolutely relevant.) Mention any publication credits, special research you’ve done (if you spent a year in the jungle and your book is set in the rainforest, for example), and any major awards you’ve won.

The closing – your thank you.

Make sure that you do your research, both for the agents/editors to whom you are going to send your book, and how they want to receive your book (this information is generally on the agency/company’s website). Some agents want you to send your first 30 pages immediately, some want to request it based on your query. Depending on the size of the company you are reaching out to, hundreds of queries might be received every day. Don’t risk having yours ignored just because you send an unsolicited attachment.

Questions about pitching your project? Think you’re ready to start querying? Let me know in the comments!

The Audiobook Process – From Manuscript to Narration

As an author, you’ve poured your heart and soul into your manuscript, and now it’s time to bring your story to life in a new format: the audiobook. Audiobooks are more popular than ever, offering readers a hands-free experience to enjoy your work. But how do you go from written words to an audio version that captures the essence of your book?

Let’s take a look at the audiobook process and break down each step to ensure you know exactly what to expect.

1. Preparing Your Manuscript for Audiobook Production

Before diving into recording, your manuscript needs to be ready for audio. But what does that mean? It’s not about changing the content – it’s about thinking through how the words will sound when spoken out loud.

• Check the dialogue: If you have long or complex dialogue, consider how it will flow. Long sentences or heavy exposition may be harder to follow when spoken, so you might want to simplify them or break them up.

• Mind the pacing: If there are long paragraphs of description or action, try to ensure the pacing feels right. Audiobook narration often flows better with shorter, punchy sentences, particularly in action-packed scenes.

2. Choosing a Narrator (or Narrators)

The narrator is crucial to the success of your audiobook. They’ll bring your story to life, and their voice needs to match the tone, style, and pacing of your book.

• Single narrator vs. multiple narrators: If your book has multiple characters or perspectives, consider whether you want a single narrator or a full cast of voices. A single narrator can work well for straightforward narratives, while a full cast adds depth to character-driven stories, especially in genres like fantasy, mystery, or historical fiction.

• Find the right voice: Many authors choose a narrator based on a sample reading. Listen to different narrators, paying attention to tone, pacing, and how they handle character voices and emotions.

• Self-narration: If you’re up for the challenge, you can narrate the audiobook yourself! This works particularly well if you have a distinct voice or style and want to give your book a personal touch.

3. Recording the Audiobook

Once you’ve chosen your narrator, it’s time for recording. This is a critical phase where the written word is transformed into spoken art.

• Professional studio vs. home recording: Most audiobooks are recorded in a professional studio with soundproofing and top-quality equipment. If you’re recording at home, make sure your setup is quiet, well-equipped, and able to capture the nuances of your voice without any distracting background noise.

• Narration style: The narrator should balance engaging storytelling with clarity, ensuring that all emotions, nuances, and character voices come through. They’ll often read your manuscript multiple times to perfect the pacing and tone.

• Consistency is key: It’s important to maintain consistency in the narrator’s voice, pacing, and style throughout the book, especially for series. This helps keep the experience seamless for listeners.

4. Editing and Post-Production

After the recording is complete, editing begins. This is where the audiobook really starts to take shape.

• Cutting and cleaning: During the editing process, any mistakes or interruptions in the narration are cut out. Breath sounds, mouth clicks, and unwanted noises are cleaned up to ensure a smooth listening experience.

• Sound quality: Engineers will work to ensure the final product sounds crisp, clear, and professional. They’ll adjust the levels to make sure the voice is consistent and easy to listen to.

• Adding sound effects: Depending on your genre, some audiobooks might incorporate sound effects or music. For example, a thriller might have suspenseful background sounds, while a fantasy novel might use music to set the tone for certain scenes. This is optional but can elevate the listening experience.

5. Proofing and Quality Control

Before the audiobook is finalized, it goes through a quality control check. This is where any lingering issues – like missing words, incorrect pacing, or unclear narration – are addressed. Proofing ensures that the audiobook is just as polished as the written version of your book.

• Listen to the proof: As the author, you may want to listen to a proof of the audiobook to ensure it aligns with your vision. Make sure the narrator is conveying the emotions and tone you intended and that the pacing feels right.

6. Distribution and Publishing

Once your audiobook is ready, it’s time to distribute it. There are several platforms where audiobooks are published, each with its own set of guidelines:

• Audible: The largest audiobook platform, Audible (an Amazon company), is a common destination for audiobooks. You can distribute your audiobook via ACX, which is Audible's self-publishing platform.

• Other platforms: There are many other platforms to consider, such as Apple Books, Google Play, and Kobo. You can distribute your audiobook on multiple platforms using services like Findaway Voices or Author's Republic.

• Pricing: Audiobooks tend to be priced higher than ebooks, but pricing strategies may vary depending on the platform and the length of your audiobook. Be sure to check the royalty structure of each platform to understand your earnings potential.

7. Marketing Your Audiobook

After your audiobook is released, it’s time to spread the word! Marketing your audiobook can be similar to promoting your book, but with a few unique angles:

• Leverage your existing fanbase: If you already have an audience for your book, make sure they know the audiobook version is available. Consider offering a sample or excerpt to entice listeners.

• Audiobook reviews: Just like book reviews, audiobook reviews are important. Reach out to audiobook bloggers, reviewers, and influencers who may be willing to listen and review your audiobook.

• Promotional discounts: Consider running promotional campaigns or offering discounts to increase visibility and attract more listeners.

Creating an audiobook is an exciting opportunity to expand your reach and engage with readers in a new way. With careful planning and attention to detail, your audiobook can bring your story to life for a whole new audience.

To you and your book!

Writing a Business Book: A Guide for Authors

Writing a business book is no small feat. Unlike fiction, where creativity takes the reins, writing a business book requires a blend of expertise, insight, and clarity. Your goal is to educate, inspire, and provide actionable advice to your readers while establishing yourself as a credible thought leader. But how can you ensure that your business book is not just another guide gathering dust on a shelf?

Let’s  explore best practices for writing a business book that resonates with your target audience, showcases your expertise, and delivers real value. Whether you’re an entrepreneur, consultant, or professional seeking to share your knowledge, these tips will help you craft a business book that stands out in a crowded market.

1. Know Your Audience Inside and Out

The first step to writing any successful business book is understanding who you're writing for. Who are your readers? What are their challenges, pain points, and goals? Are you targeting fellow professionals in your industry, or are you speaking to beginners in a particular field?

Best Practice: Create a reader persona. This should include details about their professional background, what they’re hoping to learn from your book, and what problems they need solutions for. Understanding your audience will help you tailor your content to meet their needs and expectations, ensuring your book hits the mark.

2. Choose a Clear, Specific Focus

Business books often aim to tackle broad topics like leadership, innovation, or productivity. However, successful books tend to focus on one specific area or problem, providing in-depth insights rather than skimming over too many subjects.

Best Practice: Narrow down your topic to something specific, measurable, and actionable. For instance, instead of writing about “Effective Leadership,” consider a more niche focus like “Transformational Leadership in Tech Startups.” A focused topic allows you to dive deep into the subject matter and provides more value to your readers.

3. Provide Actionable Insights and Practical Advice

Readers pick up business books to learn something they can apply to their careers, companies, or projects. Your readers should finish each chapter with clear takeaways and concrete steps they can implement immediately.

Best Practice: Break your ideas down into practical, actionable steps. Use frameworks, templates, and checklists that readers can use to implement what they’ve learned. The key to a successful business book is offering real value, not just theory. The more hands-on and tangible your advice is, the more useful it will be to your readers.

4. Make Your Writing Accessible

Business books don’t need to be filled with jargon and complex terms to be credible. In fact, overly technical language can alienate your readers, especially if they are new to the subject. Strive to make your writing clear, concise, and engaging without sacrificing depth.

Best Practice: Write in a conversational yet authoritative tone. Break down complex concepts into easily digestible points and provide real-world examples to illustrate them. This makes your book more accessible to a broader audience, including those who might be new to your field.

5. Share Your Personal Experiences and Stories

Readers connect with business books when they see the author’s personality and expertise shine through. Sharing personal stories, case studies, and examples from your own career adds credibility to your book and allows readers to relate to you on a human level.

Best Practice: Don’t shy away from sharing your own experiences. Whether it's a failure that led to a lesson learned or a success story that illustrates your core message, real-world anecdotes can make your points more memorable and engaging.

6. Structure Your Book for Easy Navigation

A well-structured business book helps readers absorb information in an organized way. Break your content into digestible sections and chapters, each with a clear purpose. Consider including a summary or key takeaway at the end of each chapter to reinforce the most important lessons.

Best Practice: Use headings, subheadings, bullet points, and other formatting tools to guide readers through the content. If possible, include diagrams, charts, or illustrations to clarify key points. Make it easy for readers to find what they need quickly, whether they’re reading cover to cover or searching for a specific solution.

7. Include Expert Interviews or Guest Contributions

One of the best ways to add credibility to your business book is by including insights from other industry experts. Including interviews or guest contributions adds depth to your book and shows readers that you are well-connected in your field.

Best Practice: Reach out to thought leaders, business experts, or successful entrepreneurs who align with your book’s message. Their perspectives not only enhance your content but can also help you expand your reach when they share the book with their audiences.

8. Edit Ruthlessly

The best business books are those that are clear, concise, and free of fluff. After your first draft is complete, it’s time to edit. Cut out anything that doesn’t serve your core message, and make sure your content is sharp and focused.

Best Practice: Consider hiring a professional editor who specializes in business writing. An editor can help ensure your writing is polished and that your ideas are presented logically. They can also help with consistency, flow, and readability.

9. Create a Compelling Book Proposal (If You're Pursuing Traditional Publishing)

If you’re looking to get published through a traditional publisher, a solid book proposal is crucial. This proposal should include an overview of your book, your target audience, a competitive analysis of other books in your space, and your marketing plan.

Best Practice: Make your proposal stand out by showing that there’s a real market for your book. Highlight your unique perspective, experience, and the value your book brings to the marketplace. Make it clear why your book is necessary and how it will benefit readers.

10. Promote Your Book with a Strong Marketing Strategy

Writing a great business book is just the beginning. To ensure your book reaches its full potential, you need a well-executed marketing strategy. From leveraging social media to offering free content that leads to your book, it’s essential to create a plan that promotes your book consistently.

Best Practice: Start building your marketing strategy early—before the book is even published. Build an email list, network with influencers in your field, and promote your book through blogs, podcasts, and speaking engagements. If you already have a professional brand, use it to your advantage to reach your ideal audience.

Writing a business book is a fantastic way to share your expertise, connect with your target audience, and establish yourself as a thought leader in your field. By following these best practices – focusing on your audience, providing practical advice, and structuring your book effectively – you can create a business book that not only educates but also inspires your readers to take action.

The process may be challenging, but the reward is worth it: a powerful tool that can help shape careers, build your personal brand, and offer lasting value to those who read it.

So, if you’re ready to take the plunge into writing a business book, get started today! Your readers – and your professional reputation – will thank you for it.

To you and your book!

Setting Good vs. Bad Writing Goals: A Quick Guide for Authors

As authors, setting goals is essential to keep us on track and motivated. But not all writing goals are created equal! The difference between good and bad goals can make or break your productivity and growth as an author.

Bad Writing Goals:

❌ "Write 5,000 words every day."

Unrealistic and unsustainable. Consistency is key, but this kind of pressure can lead to burnout.

❌ "Finish my novel in a month."

While it's great to have a target, focusing on completion at the expense of quality can lead to rushed, unfinished work.

❌ "Become a bestselling author – immediately."

Success takes time. It’s important to focus on the journey, not just the destination.

Good Writing Goals:

 ✅ "Write 500 words a day, five days a week."

Achievable and consistent. It allows for flexibility while keeping momentum going.

 ✅ "Complete one chapter a month."

Breaks the process down into manageable chunks and encourages steady progress.

✅ "Edit one page a day."

Focus on quality over quantity to refine your writing and strengthen your story.

Remember, good goals are realistic, specific, and motivating. They focus on the process and celebrate small wins rather than just the end result.

So, what’s your next writing goal? Let’s set some realistic and meaningful ones together! 📚✨

#WritingGoals #AmWriting #AuthorLife #WritingCommunity #GoalSetting #WritersOfLinkedIn #AuthorTips

For Authors: Cultivating a Money Mindset for Success

As an author, you’ve likely heard advice about “writing for passion,” “writing what you love,” and “the art of storytelling.” But in the world of publishing, there’s another essential component of your career that deserves attention: your money mindset. How you think about money, success, and value can dramatically impact your writing career and financial outcomes. Please note, I am not a financial advisor (!), but I did want to share some tips to cultivating a healthy author money mindset:

What is Money Mindset?

Your money mindset is the set of beliefs, thoughts, and attitudes you hold about money and how it influences your financial decisions. It’s how you perceive your ability to earn, save, and manage wealth. Your mindset shapes how you approach your writing career, how much you value your work, and how open you are to opportunities that can bring financial growth.

In essence, money mindset is about aligning your mindset with abundance and opportunities, rather than scarcity and limitation.

Principles of a Positive Money Mindset for Authors

1. Value Your Work

One of the biggest challenges for many writers is understanding the value of their work. Too often, authors undervalue their writing or hesitate to charge what they’re worth. If you think of your work as valuable, others will too.

Principle: Your time, creativity, and expertise are worth compensation. If you don’t treat your writing as a valuable commodity, no one else will either.

Take a moment to reflect: Would you ask for less than you deserve in any other job? Your writing is an investment of time, effort, and creativity. It deserves to be compensated fairly. Don’t be afraid to ask for a reasonable payment, whether that’s through royalties, advances, or flat fees for freelance projects.

2. Embrace Abundance, Not Scarcity

An abundance mindset means believing that there is plenty of success, money, and opportunity for everyone. Scarcity thinking, on the other hand, is the belief that there’s not enough to go around. When you adopt an abundance mindset, you’ll see opportunities everywhere, rather than obstacles.

Principle: There is enough success for all writers, and you don’t have to compete for limited opportunities. Embrace the idea that your success doesn’t take away from others’ success.

As an author, it's easy to fall into the trap of believing that there’s only a limited number of readers, agents, or publishers. But the truth is, readers are hungry for new stories, and your voice is unique. When you let go of scarcity thinking, you open yourself up to more opportunities – whether that’s through traditional publishing, self-publishing, or creating new revenue streams like audiobooks or courses.

3. Set Clear Financial Goals

Having a clear vision of what you want to achieve financially can help you stay focused and motivated. Whether you aim to generate a certain amount of income per year from book sales, grow your passive income streams, or secure a specific advance from a publisher, setting clear goals is the first step toward financial success.

Principle: Set concrete financial goals that are specific, measurable, and achievable. Track your progress regularly to stay on track.

Think about your ideal financial scenario. Would you like to earn a living purely from your books? Or maybe you’d like to diversify your income with writing workshops, self-publishing, or freelance opportunities? Once you identify your financial goals, you can create a plan to achieve them.

4. Be Open to Multiple Income Streams

As a writer, your primary income source may be book sales, but don’t limit yourself to just one stream of revenue. There are multiple ways to monetize your writing and expand your financial opportunities.

Principle: Diversify your income by exploring additional streams, such as freelance writing, speaking engagements, teaching writing workshops, or creating digital products like e-courses or printables.

You don’t have to rely solely on traditional book sales or advances. Consider offering services like editing, ghostwriting, or consultation. You can also turn your expertise into revenue by creating products or services related to your writing niche.

5. Learn to Budget and Invest in Your Career

Being a successful author isn’t just about earning money – it’s also about managing it wisely. As an independent contractor or self-employed individual, managing your income and expenses is crucial to sustaining long-term success.

Principle: Budget your earnings carefully, set aside money for taxes, and invest in your career by purchasing tools, attending conferences, or hiring support (such as editors or marketers) to improve your craft.

When you treat your writing as a business, you’ll understand that investing in your career is essential. From attending workshops to hiring professionals who can help you with marketing or cover design, these investments can help you grow as an author and increase your earning potential.

Overcoming Limiting Beliefs Around Money

For many writers, limiting beliefs around money can hold them back from fully embracing financial success. These beliefs often stem from childhood, societal pressures, or past experiences. Identifying and reframing these limiting beliefs is a key step in cultivating a healthier money mindset.

Common Limiting Beliefs:

• “I can’t make money as a writer.”

• “Writing is a hobby, not a job.”

• “There are too many other writers out there; my work will never be successful.”

• “I should just be happy with whatever I earn from my writing.”

How to Overcome Them:

• Challenge the belief: When you catch yourself thinking these limiting thoughts, challenge them. Ask yourself: “Is this really true? What evidence do I have that contradicts this belief?”

• Reframe the belief: Change the narrative from one of limitation to one of opportunity. Instead of thinking, “I can’t make money as a writer,” try, “There are many ways to make money as a writer. I am open to exploring new opportunities.”

• Visualize success: Use visualization techniques to imagine your ideal financial situation. Picture yourself earning a living from your writing and receiving compensation that reflects the value of your work.

Building a Prosperous Author Career

Creating a prosperous career as an author goes hand in hand with a healthy money mindset. Here are a few more tips to help you build a financially successful writing career:

• Invest in your skills: Continuously improve your writing through courses, workshops, and feedback from others.

• Build an author platform: Marketing and building an audience are key to sustained financial success. Consider starting a blog, growing your social media presence, or creating a newsletter.

• Stay organized: Keep track of your income, expenses, and financial goals so you can stay on top of your finances.

• Seek support: Don’t hesitate to hire financial advisors, agents, or bookkeepers who can help you manage your money more effectively.

Remember, your creativity is worth investing in. Treat your writing like the business it is, and you’ll open the doors to greater opportunities, financial growth, and lasting success.

Marketing Yourself and Your Book Projects Isn’t as Scary as You Think

As an author, the thought of marketing yourself and your book can feel overwhelming and intimidating. Many writers, especially those just starting out, believe that marketing is something reserved for business-savvy individuals or social media influencers, not for them. But here’s the truth: marketing doesn’t have to be a scary monster lurking in the shadows. In fact, it’s an opportunity to share your work with the world and connect with readers who are waiting for your story.

Marketing as an author is far more approachable than it seems. Here are some simple, manageable steps to successfully market your book and yourself as an author:

1. Shift Your Mindset: Marketing Is Not Self-Promotion

One of the biggest fears authors face when it comes to marketing is the idea of "selling out" or being seen as self-promotional. We often associate marketing with pushy salespeople, infomercials, or those dreaded “buy my book” posts that flood social media. But here’s the key: Marketing is not about selling yourself; it’s about sharing what you’ve created with people who will appreciate it.

As an author, you’re offering something valuable – whether it’s an escape in the form of fiction, helpful information in a nonfiction book, or a unique perspective. Marketing helps you find the right audience for your work. Think of marketing as an invitation to potential readers to get to know you and the world you’ve created, not as a hard-sell.

2. Start Small and Build Gradually

You don’t need to become an expert marketer overnight. In fact, it’s perfectly fine to start small and scale up over time. Begin with one or two simple strategies and gradually build upon them as you grow more comfortable. Here are a few starting points that won’t overwhelm you:

• Create an Author Website: Having an online presence is essential in today’s digital age. Your website is your “home base” where potential readers can learn more about you, your books, and your writing journey. You don’t need to be a web designer to get started – platforms like WordPress, Squarespace, or Wix offer easy-to-use templates that you can customize with your own content.

• Start a Blog: Blogging is a great way to establish your authority and engage with your audience. It doesn’t need to be long or frequent – just share insights about your writing process, behind-the-scenes details about your book, or thoughts on topics related to your book’s themes. By offering valuable content, you’ll build trust with readers and create a community around your work. 

• Social Media: Pick one or two social media platforms that align with your audience and start engaging. You don’t need to be everywhere, but consistency is key. Whether it’s Twitter, Instagram, Facebook, or LinkedIn, share updates about your writing journey, snippets from your book, or general thoughts related to your genre. Social media isn’t about constant self-promotion – it's about connecting with others and building relationships.

3. Engage with Your Audience, Don’t Just Talk At Them

One of the best things about modern marketing is the ability to connect with readers on a personal level. Instead of seeing marketing as a one-way street where you constantly talk at your audience, think of it as a conversation. Engaging with your readers fosters loyalty and creates a community around your work. 

• Respond to Comments and Messages: Whenever readers comment on your posts or reach out to you, take the time to engage. Whether it’s a simple thank you or answering a question, making that connection builds goodwill.

• Ask Questions: Let your readers be part of the journey. Ask questions like: “What’s your favorite character trope?” or “What’s one topic you’d like me to write about next?” Encouraging interaction invites people to feel involved and valued.

• Share Personal Stories: Readers love to connect with authors on a personal level. Share stories about your writing process, the struggles you’ve faced, and the victories you’ve celebrated. The more authentic and relatable you are, the more your readers will connect with you and your work.

4. Leverage Free Tools to Help You Grow

You don’t need a massive budget to market yourself and your book. There are countless free tools available that make it easier to get started:

• Mailchimp: Build an email list to keep your readers informed about your latest projects, book launches, and events. An email list is one of the most direct ways to communicate with your audience.

• Canva: Create eye-catching graphics for social media, your website, or promotional materials. With a free account, you can easily design engaging visuals that attract attention without needing graphic design skills.

• Goodreads: Goodreads is an invaluable platform for authors to connect with readers. Creating an author profile, sharing your books, and interacting with readers on the platform helps you build your following. You can also encourage readers to leave reviews of your book, which can have a significant impact on your visibility and sales.

5. Focus on the Long-Term

Marketing is not a “quick fix” that will instantly sell thousands of books. It’s a long-term strategy that requires patience and persistence. Your goal is to build a loyal audience over time, not to make a single sale. Here are a few long-term strategies to keep in mind:

• Consistency Is Key: The more consistently you show up online and share your writing journey, the more your audience will grow. Set a realistic schedule for posting, blogging, and engaging with your audience. Don’t burn out by trying to do it all – just aim for steady progress.

• Build Relationships with Other Authors: Collaborating with other authors can be a great way to expand your reach. Participate in author interviews, share each other’s books, or host joint giveaways. Building a supportive network of authors can be a game-changer when it comes to marketing your books.

• Celebrate Milestones and Successes: Whether it’s the completion of your manuscript, the release of your book, or hitting a certain sales goal, celebrate your accomplishments with your audience. Sharing these milestones allows your readers to be part of the journey and reinforces the idea that your success is also their success.

6. Don’t Be Afraid to Ask for Help

Marketing doesn’t have to be a solo venture. If you’re feeling overwhelmed or just don’t have the time to focus on marketing, consider asking for help. Hiring a freelance publicist or marketing expert can provide you with the guidance and expertise you need. Or, partner with other authors or bloggers who can help promote your work.

Marketing doesn’t have to be a scary or overwhelming task. Remember that marketing is just a tool to help you share your passion with the world, and with time, you’ll find your groove. You’ve already written a book – now it’s time to share it with the world. And trust me, the world is ready to hear your voice.

The Best Way to Do Research for Your Novel or Nonfiction Book

As an author, research is often a pivotal part of the writing process. Whether you’re crafting a fictional world or sharing real-world insights in a nonfiction book, research helps ensure your writing is accurate, authentic, and rich in detail. While it may seem overwhelming at first, effective research is about more than just gathering facts—it’s about immersing yourself in the material, understanding the nuances, and weaving that knowledge into your narrative seamlessly.

Here’s a guide on how to approach research in a way that supports your writing without becoming a distraction:

1. Define Your Research Goals

Before diving into the sea of information, take a moment to think about what you actually need to know. Are you writing historical fiction and need to understand a specific era? Or perhaps you’re writing a nonfiction book and need statistics, case studies, or expert opinions on a subject?

Be specific about the questions you’re trying to answer. Creating a list of research goals helps you stay focused and ensures that you don’t get lost in tangents or irrelevant information. Consider these common goals:

• Understanding setting or historical context (for fiction)

• Character development and psychology (for both fiction and nonfiction)

• Gathering data or expert opinions (for nonfiction)

• Verifying facts or anecdotes (for nonfiction)

The clearer your goals, the easier it will be to stay on track and avoid research burnout.

2. Start with Credible Sources

The quality of your research matters. Use credible, authoritative sources to ensure that the information you’re gathering is trustworthy. For historical fiction or nonfiction topics, academic journals, books by experts in the field, and reputable websites are great places to start.

• For fiction writers: If you’re writing about a particular culture, era, or profession, look for primary sources like letters, diaries, or interviews. Visiting museums or historical sites can also provide firsthand insights into your setting or subject matter.

• For nonfiction writers: Peer-reviewed journal articles, government publications, and industry reports are invaluable. But don’t forget about interviewing experts and conducting original research as well. A personal interview or firsthand observation can lend authenticity to your work that no secondary source can.

3. Use Multiple Research Methods

While reading and browsing the internet is the most common research method, there are many ways to gather information, and each can add a unique layer to your writing. Here are a few strategies:

• Interviews: Speaking directly with experts or people who have lived through the experience you’re writing about can provide invaluable insight. Whether for nonfiction or fiction, interviews add authenticity and depth to your characters and material.

• Observation: Depending on your topic, you may find it helpful to observe your subject in action. For example, if you’re writing about a specific job or environment, shadowing a professional or spending time in that setting can reveal nuances that books and articles may not.

• Surveys and Polls: For nonfiction, gathering opinions or statistics from real people through surveys can help you shape your argument, support your claims, and validate your ideas.

• Books and Articles: Reading widely, not just about your topic but related subjects, can help broaden your perspective and fill in gaps you didn’t know existed.

• Multimedia: Don’t limit yourself to just text-based research. Documentaries, podcasts, YouTube videos, and audio interviews can provide additional context and color to your subject matter.

4. Organize Your Research Efficiently

All those notes, articles, and books can quickly become overwhelming. Organizing your research is crucial to ensure that you can access the information you need when you need it.

• Digital Tools: Use digital tools like Evernote, Scrivener, or OneNote to capture, organize, and search your research notes. These tools allow you to easily tag, categorize, and store your information in a way that makes sense to you.

• Spreadsheet/Document Tracking: For nonfiction books that require citing numerous sources, a spreadsheet can help you keep track of where you found information, the relevance of each source, and the page numbers you’ll need for citations.

• Physical Organization: If you’re someone who prefers hard copies, consider using a system of binders, folders, or even index cards to keep your research organized by theme, chapter, or character.

5. Read Critically and Question Everything

Just because a source appears reputable doesn’t mean the information is flawless. Always read critically and cross-check details to ensure that what you’re reading is reliable and relevant. For nonfiction, especially, it's essential to verify statistics, studies, and quotes to avoid errors that could undermine your book's credibility.

For fiction writers, don’t simply take the information at face value. If you’re writing about a historical period or unfamiliar culture, dig deeper into the nuances and contradictions of that time or place. What are the common misconceptions? What is missing from popular portrayals? Challenge what you read and use it to create a more layered, authentic narrative.

6. Balance Research with Writing

It’s easy to get caught up in the excitement of research, but it’s important to remember that research is a tool, not a replacement for writing. A well-researched book won’t get written unless you make time to write it!

Set aside specific blocks of time for research and separate time for writing. Avoid the trap of endless researching in the hopes that you’ll find the “perfect” piece of information. When you have a solid base of knowledge, trust your instincts and start writing. Research can be revisited if you need to fill in gaps or check facts, but it’s important to keep moving forward with your project.

7. Integrate Research into Your Writing Seamlessly

The ultimate goal of research is not just to gather information, but to integrate it smoothly into your story or nonfiction book. Whether you’re describing a location in a novel or presenting data in a nonfiction work, make sure your research serves the narrative and doesn’t overwhelm it.

• For Fiction: Weave research into your story in a way that feels natural. For instance, if you’ve researched a specific time period, use descriptive details that bring that era to life without making the information feel like a lecture.

• For Nonfiction: Data, quotes, and facts should be presented in a way that supports your argument or thesis, not dominate the narrative. Avoid overwhelming your readers with too much information at once. Use storytelling techniques to make your research engaging.

8. Don’t Forget to Cite Your Sources

If you're writing nonfiction, citing your sources is crucial. Not only does it build credibility, but it also protects you from accusations of plagiarism. For fiction writers, while citations aren’t required, acknowledging your sources in your acknowledgments page can help give credit to experts who contributed to your knowledge.

Accountability Partners for Authors

One of the toughest challenges many authors face is staying motivated and focused on their writing goals. It’s easy to get distracted, lose track of deadlines, or even doubt your progress. But what if you had someone in your corner, helping you stay on track, celebrate small wins, and encourage you through the tough days? That’s where an accountability partner comes in. In today’s newsletter, we’ll dive into the process of finding an accountability partner, how to work together, and how this dynamic can push you toward achieving your writing goals.

What Is an Accountability Partner?

An accountability partner is someone you team up with to share and track your writing goals. This person helps keep you on track by offering encouragement, providing feedback, and holding you accountable to the deadlines you set for yourself. In short, they’re there to help you stay motivated, focused, and energized as you navigate the writing process. But it’s not just about checking in on your goals—it’s about mutual support. An accountability partnership works best when both people are helping each other, giving advice, and pushing one another forward.

Why Should You Have an Accountability Partner?

There are a lot of reasons why having an accountability partner can make a huge difference in your writing journey. Here are just a few:

• Motivation: Having someone to check in with and celebrate your milestones can help you stay motivated, especially on days when writing feels like a struggle.

• Discipline: Regular check-ins create a sense of commitment. Knowing you’re expected to report your progress makes it harder to procrastinate.

• Perspective: An accountability partner can offer fresh perspectives on your work, helping you to see things from a different angle and identify areas for improvement.

• Community: Writing can be a lonely pursuit, but with an accountability partner, you have someone to share the highs and lows with. You can both celebrate successes and push through challenges together.

How to Find the Right Accountability Partner

Choosing the right person to partner with is key to a productive and supportive relationship. Here’s what to look for:

1. Shared Goals or Similar Writing Style

While you don’t need to write in the same genre or have identical goals, it helps if your writing styles or goals align somewhat. If you’re working on a novel, a partner who is also focused on long-form writing might understand the challenges better than someone focused on short stories or poetry.

• Ask yourself: Are you both working toward similar writing milestones (finishing a first draft, editing a manuscript, completing a chapter)? This alignment will make for smoother, more focused conversations.

2. Reliability and Commitment

Your accountability partner should be someone who is equally committed to their writing goals. This partnership is based on mutual respect and consistency, so finding someone who is reliable and organized is crucial.

• Ask yourself: Is this person reliable in their commitments? Will they follow through on promises to check in, offer feedback, or celebrate wins together?

3. Honest and Constructive Feedback

A great accountability partner is not only supportive but also provides honest and constructive feedback. You want someone who will gently push you to improve while offering encouragement along the way.

• Ask yourself: Is this person capable of giving constructive criticism, while still being encouraging? Do they have a positive, solution-oriented approach?

4. Similar Availability and Work Ethic

If you’re both on very different writing schedules, it can be tough to stay in sync. Find someone who writes during similar hours, or at least is available for regular check-ins that work for both of you.

• Ask yourself: Does this person have a similar writing routine, or at least flexibility to adapt to yours? Are you both willing to be accountable on a regular basis?

How to Set Up Your Accountability Partnership

Once you’ve found the right partner, it’s time to structure your partnership. Here are some ways to make your partnership successful:

1. Set Clear Goals

Be specific about what you each want to achieve. Whether it’s writing a certain word count per week, finishing a chapter by a particular date, or editing a manuscript, the more specific your goals are, the easier it is to track progress.

• Example goals: Write 500 words a day, complete one chapter per week, finish revising the first draft by the end of the month.

2. Check-In Frequency

Decide how often you’ll check in with each other. Some authors prefer weekly check-ins, while others may benefit from daily or bi-weekly updates. The key is to be consistent and accountable to one another.

• Example check-ins: Daily emails or messages, weekly phone calls or video chats, or even a shared document where you track progress and offer feedback.

3. Celebrate Wins and Support Through Struggles

It’s important to not only focus on what still needs to be done but also celebrate what has been accomplished. Share your successes, whether big or small, and support each other when things don’t go according to plan.

• Example celebration: When your partner hits their writing goal for the week, celebrate by sharing a small treat, giving a shoutout on social media, or simply offering a heartfelt “well done!”

4. Give Feedback and Offer Constructive Criticism

Take turns reading and offering feedback on each other’s work. The goal is to help each other improve, so be prepared to give suggestions that are actionable and kind.

• Tip: Keep feedback focused on the work, not the writer. Critique the content and writing style rather than making it personal.

5. Hold Each Other Accountable

When one partner starts to slip, the other can gently remind them of their goals and the importance of staying focused. But accountability shouldn’t be punitive - it’s about being supportive and understanding while encouraging each other to get back on track.

• Example accountability: If you miss your writing goal for the week, your partner can ask you what’s going on and help you create a strategy to get back on track.

Remember, a successful accountability partnership is built on trust, mutual support, and respect for each other’s writing journey. It’s not just about reaching your goals, but also about enjoying the process together. With the right partner, you’ll not only achieve your writing goals but create a lasting bond that helps both of you grow as writers.

Happy writing!

Until next time,

Megan