A quick note about agents, rejection, and platforms:
Being rejected based on your platform (or lack thereof) does not mean that the literary agent thinks your career path isn’t impressive, that you’re not greatly respected in your field, that you’ve accomplished nothing, or that you do not have anything substantive to say. They likely don’t even think you are lacking in talent, that you should keep your day job, or that there is no hope for you and your book in the wide world of publishing.
The reason that agents care so much about platform is because the editors at publishing companies do. And editors equate platform with potential book sales. This makes sense, of course – if you have X number of fans who are already interacting with your content, then you will likely have X number of fans who will actually purchase your book. And as the publishing house is making an investment in you with the advance they pay, they want to feel comfortable they will make their money back (and more). Agents and editors need to know what IS happening and what HAS happened, not what COULD happen. Even authors choosing to self-publish need to have a platform and to build awareness of their “brand”: fans = money, and if you don’t have the fans, I wouldn’t quit your day job.
It may seem outrageous that someone who has worked in a field for 30 years may not be considered a platform all-star. It may not be “right,” it may not be convenient, but that’s the world we live in and write in. If you’d like to continue to “fight the man,” go ahead. But a change of perspective may be more helpful (and fruitful!).
The good news is, just because your platform may be in its beginning stages, or it may need a little work, does not mean it will always be that way. Platform is something that people need to constantly be working on – even Oprah is consistently finding new ways to reach out to her fans.
It’s important to remember that not all platforms are the same; it all depends on where your audience is. Some folks build their followings on Twitter or on Instagram, others through speaking engagements or a podcast. Find out where your ideal readers are going and interact with them there. You are aware already that knowing your audience makes you a better writer – after all, it’s all about them, not you – and this thought applies to building a platform, too. Do your research, try, and then try again. And yes, this can be time-consuming (I wish I could say to tweet twenty times a day and publishing success will be yours).
It’s important to think outside the box when you’re doing this. What are your personal strengths? Look at your competition, or at peers in your field for whom you have great respect. What are they doing that seems to be working? How can you put your own spin on it and make those ideas work for you, too? If you can’t make the process fun, think of it as an inevitable, like doing your taxes, waiting in line at the DMV, or paying off your student loans.
If you’re at the beginning, don’t be discouraged. Writing a whole book seemed pretty impossible at one point, right? Nothing will happen overnight. Platform is about the long term, not the short term, even if you want to just write this one book and then wipe your hands clean of this crazy industry. Slowly but surely, you will start growing your tribe. And the people that are excited for this book will be excited for your next one, and the one after that.
Introducing the Author’s Roadmap, a boutique service offered to authors who are ready, really ready, to realize their long-held dreams of being published.
First we’ll begin with a 60-minute call in which we’ll get to know one another. You tell me about you and your book and what your big, audacious dreams are for getting it published (and even after that). You ask me whatever questions you have and together we identify which roadblocks are keeping you from getting to your last stop.
After we meet, you’ll send me your manuscript and I’ll dive deep within it, identifying which aspects will be most attractive to publishers, literary agents, and readers – and which might need a little work (and then I’ll tell you how to fix them).
Finally, I’ll give you the steps you will need to take to get your book published, and beloved by readers everywhere. Looking for a literary agent? I’ll tell you how to get there. Self-publishing? I’ll get you there, too.
It can be hard to know which way to go, and the options can feel overwhelming.
I’m here to get you where you need to be: published.
